Internationalization process of a small-sized e-commerce company : case company : Handstand-Kloetze
Auteurs : Kangasmäki, Henri (Auteur)
Lieu de publication : Lappeenranta, Finlande
Date de publication : 2019
Université : Saimaa University of Applied Sciences
Programme d'étude : Business Administration
Cycle d'étude : Baccalauréat
Langue : Anglais
Description : 51 p. ; 28 cm
Notes : Bibliogr. : p. 49-50
The purpose of the thesis was to examine the internationalization process of a small-sized firm and provide a foundation of fundamental aspects of internationalization for the case company. Also, the thesis should aid the case company in the internationalization decision-making process.
The information of the theory part was gathered from literature, scientific articles, and reliable internet websites. Empirical data for this thesis was collected from an unstructured telephone interview with the entrepreneur of the case company and questionnaire conducted among the circus schools in Finland.
The literature review provided an understanding of the firm´s initial process of internationalization and a framework for conducting market research. In the empirical part of the thesis, the case company´s internal and external data were examined and analyzed.
The market research showed that the case company has demand in the Finnish market. Also, it provided a better understanding of the potential target customers. However, the scope of the market research was limited due to the narrow nature of the Bachelor´s thesis. Therefore, more aspects of internationalization are recommended to observe for the case company before entering the Finnish market. Further research was suggested for the case company.
Ultimately, the thesis succeeded in its purpose, and initial insights of internationalization processes were given to the case company. The decision of continuing the internationalization process is merely left for the case company´s entrepreneur. [author summary]
Collection : Bibliothèque de l'École nationale de cirque
Localisation : Traitement documentaire B