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ARTICLES DE PERIODIQUES

How to engage audiences with increasingly eclectic tastes : the experience of the TOHU a Montreal circus arts presenter

Courchesne, André ; Ravanas, Philippe
International journal of arts management vol. 18 n°1 , p.78-87, 2015

This article describes the experiences of TOHU, a Montreal circus arts presenter, in engaging audiences as seen through the eyes of its Director of Marketing and Communications during his first year in the position. The authors use in-depth interviews and market research to analyze TOHU’s challenges as audiences develop eclectic tastes and as competition increases in the arts and entertainment industries. After detailing the new Director’s ...


Cote : 791.309 227 14 T645h 2015

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