Folding patterns for display & publicity = Falzdesigns für Display und Werbung = Modelos de dobras para exibição e publicidade = Diseños de pliegues para presentaciones y publicidad = Modelli da piegare per esposizione e pubblicità = Modèles de pliage pour la présentation et la publicité
Auteurs : Roojen, Pepin van (Auteur)
Lieu de publication : Amsterdam
Éditeur : The Pepin Press
Date de publication : 2002
ISBN : 9789057680403
Langue : Français;Anglais;Allemand;Portugais;Espagnol;Italien;Chinois;Japonais
Description : 424 p. : ill. + 1 CD-rom ; 18 cm.
Sujets :
Objets publicitaires - Design
Découpage (Art)
Travail du papier
Résumé :
Packaging is an important factor in any retail environment and a key element in most marketing strategies. Consumers react immediately to package shapes, and are influenced by them when making buying decisions. Different product categories are often easy to recognize by their characteristic form, for example chocolate boxes or milk cartons. On the other hand, a manufacturer of an exclusive product, such as jewellery or perfume, may deliberately choose an unusual, eye-catching form.
FOLDING PATTERNS FOR DISPLAY AND PUBLICITY is a unique step-by-step manuals, containing hundreds of great folding ideas and ready-to-use designs. This book is an essential tool for anyone involved in the fields of graphic and industrial design, advertising, and printing. All patterns are stored in eps vector format on the enclosed CD-ROMs. They may be used freely to create new designs, and can be scaled and modified to suit any conceivable purpose.
Remerciement au donateur : Anna-Karyna Barlati
Collection : Bibliothèque de l'École nationale de cirque
Localisation : Bibliothèque
Cote : 745.4 R776f 2002